Fashion in India is more than just clothes—it’s a mix of culture, tradition, and modern trends. And who better to guide us through this vibrant world than fashion influencers? These style icons inspire millions with their unique looks, blending global trends with Indian heritage.
In this article, we’ll introduce you to India’s top fashion influencers, why they matter, and how they’re changing the game. Whether you love ethnic wear, street style, or sustainable fashion, there’s an influencer for you!
Why Fashion Influencers Matter in India
India’s fashion scene is booming, and influencers play a huge role in shaping trends. According to Fibre2Fashion:
“Indian fashion influencers are redefining the landscape by blending global trends with rich cultural heritage, creating a unique and powerful voice.”
My First Fashion Influencer Crush
I still remember the first time I stumbled upon a fashion influencer’s Instagram page. Her mix of sarees with sneakers and bold accessories blew my mind. Before that, I thought fashion was just about following rules. But influencers showed me it’s about expressing yourself.
Top 10 Fashion Influencers in India (2025)
Here are the trendsetters you should follow right now:
1. Komal Pandey
- Style: Bold, experimental, and full of attitude
- Why Follow Her? She mixes high fashion with streetwear in the coolest ways.
- Instagram: @komalpandeyofficial
- Signature Style: “Quirky glam” – bold prints, unexpected layering
- Content Focus: DIY styling hacks, affordable luxury
- Estimated Earnings: ₹3-5 lakh per sponsored post
- Brand Collabs: Myntra, H&M, Lakmé
- Fun Fact: Started as a fashion intern at Vogue India
2. Masoom Minawala
- Style: Elegant, business-chic, and empowering
- Why Follow Her? She promotes Indian designers globally.
- Instagram: @masoomminawala
- Signature Style: Boss-lady power dressing
- Content Focus: Indian designer highlights, business fashion
- Estimated Earnings: ₹5-8 lakh per campaign
- Brand Collabs: Sabyasachi, Tarun Tahiliani
- Business Venture: Founder of Style Fiesta digital platform
3. Diipa Khosla
- Style: Indo-Western fusion with a global touch
- Why Follow Her? She’s a pioneer in blending Indian and Western fashion.
- Instagram: @diipakhosla
- Signature Style: Indo-Western fusion with global appeal
- Content Focus: Cultural fashion diplomacy
- Estimated Earnings: ₹10+ lakh for international collabs
- Notable Achievement: First Indian at Cannes in Indian designer wear
4. Santoshi Shetty
- Style: Minimalist, chic, and effortlessly stylish
- Why Follow Her? Perfect for those who love clean, classy looks.
- Instagram: @santoshishetty5
- Signature Style: “Quiet luxury” minimalist aesthetic
- Content Focus: Capsule wardrobes, investment pieces
- Platform Breakdown:
- Instagram: 587K (daily outfit inspiration)
- Pinterest: 112K (mood boards)
- Brand Collabs: Label Ritu Kumar, Zara, H&M Conscious
- Earning Insights:
- ₹2-3 lakh per sponsored post
- ₹5-8 lakh for long-term brand ambassadorships
- Unique Angle: Specializes in “office-to-evening” transformation looks
5. Juhi Godambe
- Style: Glamorous, feminine, and full of sparkle
- Why Follow Her? Her festive and bridal looks are dreamy!
- Instagram: @juhigodambe
- Signature Style: “Maximum glam” bridal and festive wear
- Content Focus:
- Wedding guest outfits
- Jewelry styling masterclasses
- Monetization:
- ₹4-6 lakh per wedding season campaign
- Own jewelry line (Juhi’s Jewels)
- Festival Impact:
- Diwali content earns 3x more engagement
- 78% female audience aged 22-35
6. Sejal Kumar
- Style: Youthful, quirky, and budget-friendly
- Why Follow Her? She makes fashion fun and accessible.
- Instagram: @sejalkumar
- Signature Style: Relatable “girl next door” fashion
- Platform Mastery:
- YouTube: 1.4M subs (detailed styling videos)
- Instagram: 824K (quick style tips)
- Income Sources:
- Ad revenue from 500K+ monthly YouTube views
- Affordable fashion collabs (₹1-2 lakh per post)
- Content Hack: “₹5000 Full Wardrobe” challenge videos
7. Aashna Shroff
- Style: Casual, trendy, and perfect for everyday wear
- Why Follow Her? Great for millennial and Gen-Z fashion.
- Instagram: @aashnashroff
- Signature Style: Gen-Z streetwear with Indian twists
- Brand Strategy:
- Works with 80% Indian homegrown brands
- Top Collabs: Bewakoof, Roadster
- Earnings:
- ₹1.5-3 lakh per Instagram reel
- ₹8-10 lakh for 3-month brand contracts
- Trend Alert: Pioneer of “sneakers with sarees” trend
8. Radhika Bangia
- Style: High-fashion, edgy, and experimental
- Why Follow Her? If you love avant-garde looks, she’s your go-to.
- Instagram: @radhikabangia
- Signature Style: Avant-garde editorial looks
- Content Differentiation:
- Behind-the-scenes at fashion weeks
- Fabric sourcing documentaries
- Monetization:
- ₹5-7 lakh for luxury brand partnerships
- Styling fees for celebrities (₹50K per look)
- Industry Recognition: Vogue India “Top 10 Stylists to Watch”
9. Kritika Khurana (That Boho Girl)
- Style: Bohemian, free-spirited, and travel-friendly
- Why Follow Her? Perfect for boho lovers and wanderers.
- Instagram: @thatbohogirl
10. Sakshi Sindwani
- Style: Body-positive, bold, and unapologetically stylish
- Why Follow Her? She breaks stereotypes with her confidence.
- Instagram: @stylemeupwithsakshi
- Signature Style: Free-spirited traveler chic
- Content Pillars:
- Destination fashion guides
- Ethical brand spotlights
- Business Model:
- Travel-fashion hybrid collabs (₹3-5 lakh)
- Own boho jewelry line (15% profit margin)
- Engagement Secret: “Pack With Me” travel series
(Table: Quick Comparison of Top 5 Influencers)
| Influencer | Followers | Main Platforms | Income Sources |
|---|---|---|---|
| Komal Pandey | 1.2M | Instagram, YouTube | Ads, brand deals, workshops |
| Masoom Minawala | 800K | Instagram, LinkedIn | Brand campaigns, speaking events |
| Diipa Khosla | 1.5M | Instagram, TikTok | Luxury brand partnerships |
| Santoshi Shetty | 500K | Instagram, Pinterest | Affiliate marketing, styling services |
| Juhi Godambe | 700K | Instagram, YouTube | Wedding fashion collabs |
What Makes These Influencers Stand Out?
1. Relatability & Engagement
As Grynow notes:
“The power of these influencers lies in their ability to create relatable and engaging content, fostering a strong sense of community.”
2. Lifestyle Curation
BuzzFame explains:
“They’re not just showcasing clothes; they’re curating lifestyles, and that’s what resonates with today’s digitally savvy audience.”
3. Sustainability & Ethical Fashion
Many influencers now promote eco-friendly brands, reflecting a shift in consumer awareness.
4. Regional Diversity
From Punjabi glam to South Indian elegance, regional influencers are gaining popularity.
What Makes Them Successful?
- Authenticity Rules
As noted by Grynow:
“Their real power comes from creating content that feels personal, like fashion advice from a friend.”
- Multiple Income Streams
Top influencers earn through:
- Brand collaborations (₹50,000 – ₹10 lakh per post)
- Affiliate marketing (20-30% commission on sales)
- Their own fashion lines
- Paid appearances (₹1-5 lakh per event)
- Niche Specialization
- Wedding fashion experts (like Juhi Godambe)
- Sustainable fashion advocates
- Budget styling specialists
Emerging Trends in Indian Fashion Influence
- Regional Fashion Boom
Tamil, Punjabi, and Bengali fashion influencers are gaining massive followings by celebrating local styles. - Sustainable Style Movement
Many now promote:
- Eco-friendly fabrics
- Vintage shopping
- Clothing rental platforms
- Behind-the-Scenes Content
Followers love seeing:
- Fashion week preparations
- Outfit trial sessions
- Price breakdowns of looks
How They’re Changing Indian Fashion
- Making designer wear more accessible
- Breaking body type stereotypes
- Revolutionizing the way Indians shop online
- Putting Indian designers on the global map
Pro Tip: Notice how top influencers always:
- Respond to follower comments
- Share both high-end and budget finds
- Maintain a consistent visual theme
Want to follow their success? Start by finding your unique fashion perspective!
How to Get Inspired Without Breaking the Bank
- Mix High & Low Fashion – Pair designer pieces with streetwear.
- Thrift & Upcycle – Follow influencers who promote sustainable shopping.
- Experiment with Accessories – A great way to refresh old outfits.
Final Thoughts
Fashion influencers are more than just trendsetters—they’re storytellers, entrepreneurs, and cultural icons. Whether you’re looking for bridal inspiration, casual outfits, or sustainable fashion, India’s top influencers have something for everyone.
Who’s your favorite fashion influencer? Let us know in the comments!
