There isn’t strong public evidence that Alison Hammond regularly wears extensions for her everyday television appearances on This Morning or The Great British Bake Off. What is confirmed is that she has worn a custom wig for at least one major styled shoot, her January cover for Good Housekeeping magazine, which was created by a specialist wig maker and publicly credited as such. Beyond that specific occasion, her frequent hair colour changes appear to be genuine transformations rather than added hair.
Who Is Alison Hammond
Alison Hammond is a British television personality who first became widely known in 2002 as a contestant on the third series of Big Brother. She went on to become a regular presenter and reporter on ITV’s This Morning, and later joined The Great British Bake Off as a co-host alongside Noel Fielding. She has also fronted For the Love of Dogs and hosts her own BBC series, Alison Hammond’s Big Weekend.
Hammond is known for her warmth, humour, and openness with viewers, which extends to how candidly she shares behind the scenes moments of her styling and glam routine on social media, including hair and makeup preparation ahead of major events like the National Television Awards.
What’s Actually Confirmed About Her Hair
The clearest documented example of Hammond wearing a wig comes from her Good Housekeeping magazine cover shoot. The wig, created by a boutique known for high end lace front pieces, featured a large lace frontal designed to sit naturally along her hairline, with a notably full, voluminous finish. This was reported directly by the wig maker as a specific project made for that shoot, not an ongoing everyday style.
Separately, Hammond has shared several genuine hair colour transformations directly with fans, including unveiling a ginger hair colour change on her own TikTok and Instagram accounts, filmed in real time rather than presented as a finished styled look. She has also posted behind the scenes footage of her hair and makeup team preparing her for red carpet events, showing the process of getting her natural hair styled rather than a hairpiece being fitted.
Why Wig and Extension Speculation Comes Up
A few things tend to fuel this kind of question for any presenter who changes their look often:
- Frequent, visible transformations. Hammond has changed her hair colour and style multiple times in a short space of time, which naturally invites questions about how much of it is her own hair.
- High glamour event looks. Magazine covers and award show appearances involve a level of styling, and sometimes wigs, that differ noticeably from a presenter’s everyday on air look.
- Public interest in her styling process. Because Hammond shares so much of her glam routine online, fans see both the natural, everyday version of her hair and the highly styled, camera ready version, which can make the difference between the two look more dramatic than it actually is.
- General curiosity about presenters with fuller, ever changing hairstyles, which tends to generate wig and extension questions regardless of the individual.
How This Compares to Other Presenters
Hammond’s situation, confirmed wig use for a specific styled shoot but no clear evidence of everyday extensions, sits differently to some other cases:
| Presenter | What’s Confirmed | Context |
|---|---|---|
| Alison Hammond | Custom wig confirmed for a magazine cover shoot | Everyday TV looks appear to be her natural, styled hair |
| Claudia Winkleman | No wig, according to her long-term hairstylist | Consistent glossy look achieved through cut and product routine |
| Fiona Bruce | Confirms she dyes her hair to cover grey | No sourced wig or extension claim publicly documented |
This kind of comparison shows that “does this presenter wear a wig or extensions” doesn’t have a single answer across the board. Some cases are fully denied by stylists, some are confirmed for specific events only, and others are simply unconfirmed either way.
Frequently Asked Questions
Did Alison Hammond wear a wig for her Good Housekeeping cover?
Yes, this has been publicly confirmed by the wig maker who created a custom lace front piece specifically for that shoot.
Does Alison Hammond wear extensions on This Morning?
There’s no strong public evidence confirming regular extension use for her everyday presenting appearances, and her documented hair changes point more toward colour transformations than added hair.
Has Alison Hammond changed her hair colour recently?
Yes, she has shared transformations including a ginger hair colour change directly on her own social media accounts.
Why do people search for information about Alison Hammond’s hair?
As a presenter who shares her styling process openly and changes her look fairly often, viewers are naturally curious about which transformations are colour changes and which, if any, involve a wig or extensions.
Final Thoughts
Alison Hammond’s hair story is a mix of confirmed and unconfirmed details. The wig for her magazine cover is a matter of public record, credited directly by the stylist who made it, while her everyday looks on television appear to be her own hair, styled and coloured in different ways over time. As with most presenters who share their glam process online, the honest answer sits somewhere between full confirmation and ongoing curiosity, rather than a simple yes or no.
